Book funnel, not bookstore
Keep the book page focused around one decision, then route buyers to order bumps, one-time offers, and a confirmation/follow-up path.
Increase value before price
Stack bonuses, speed, likelihood of success, and reduced effort so premium speaking or coaching feels like the natural next step.
Lighter offers remove scope
The lighter offer should not cheapen the same offer. It should remove delivery weight, live access, or quantity while preserving momentum.
High-ticket gets an application
Speaking, coaching, and strategic advisory should move to a short qualification call instead of a cold checkout button.