The front-end strategy can be reviewed now. GHL account setup, final price points, payment wiring, and outbound automations need the approval gates below before anything goes live.
Fireflies still does not return the 2026-05-27 Travis / Shifting Gears transcript in the current API account (it only returns Julian-owned meetings). Next step: Travis needs to share the Fireflies transcript URL, invite the Fireflies bot to the call, or provide Fireflies API access for the organizer account so we can extract exact offers/prices.
Call-confirmed anchors are safe to show (keynote $10k, workshop $5k, webinar $97, 1:1 advisory $55k/yr). Keep book, Digital Reset Kit, and coaching cohort as placeholder/pending until Travis confirms the exact numbers.
Proposal-verified prices are safe to show: merch pricing, $49 Speaking Event Bundle, $12,500 platform build, and $1,500 monthly content and maintenance.
World-class here means the page, funnel, CRM, booking, fulfillment, compliance, and reporting all line up. These are the items that still need platform access or Travis approval before production activation.
Shifting Gears / Dot Academy and TBT Racing are separated into their own GHL locations, with Travis/admin invites sent.
Speaking and advisory anchors are call-confirmed, but the Fireflies transcript is still missing in the current API account. Keep book, Digital Reset Kit, and cohort pricing pending until Travis confirms (or shares the transcript URL).
Book, merch, bundle, cohort, and workshop purchases need checkout ownership, tax/shipping, refund rules, and fulfillment handoff before live sales.
Email/SMS flows need opt-in, unsubscribe, physical sender identity, and consent language before campaigns are activated in GHL.
Each page is built as a client-review surface for Travis and Dot Academy, not a locked public sales page. The strategy can be approved while final investment numbers remain gated.
10X-style live training page, aspirational proof, and accountability + implementation offer.
Open reviewDot Academy book buyer path, bumps, special offers, lighter offers, and high-ticket ascension.
Open reviewKeynote, workshop, leadership, and Dot Academy event positioning.
Open reviewLanguage audit, coaching cohort, private advisory, and partner path.
Open reviewSpeaking and coaching application flow, pipeline stages, and Travis approval gates.
Open reviewGHL-ready workflow blueprints, launch checklist, compliance gates, and CRM setup requirements.
Open reviewWhat is verified now and what still needs the Fireflies transcript.
Open reviewTravis should be able to approve the full system before we wire GHL: front-end funnel, checkout, application routing, automations, and reporting.
Sales narrative, proof, book positioning, 8 Pillars preview, order bump candidates, and post-purchase ascension are mapped for review.
The front end can approve the path now; final checkout needs GHL/Stripe product ownership, taxes, shipping, and receipt automation.
Speaking and coaching applications should qualify event scope before quoting: audience, city, date, room size, book bundles, and desired depth.
Lead magnets, checkout follow-up, abandoned application recovery, event booking, no-show, and post-event ascension sequences are structured below.
The approach borrows from proven book funnel and premium-offer playbooks: focused checkout, order bump, one-time offer, scope-based lighter offer, and application path.
Keep the book page focused around one decision, then route buyers to order bumps, one-time offers, and a confirmation/follow-up path.
Stack bonuses, speed, likelihood of success, and reduced effort so premium speaking or coaching feels like the natural next step.
The lighter offer should not cheapen the same offer. It should remove delivery weight, live access, or quantity while preserving momentum.
Speaking, coaching, and strategic advisory should move to a short qualification call instead of a cold checkout button.