From the Track to the Stage

Shifting Gears: Your Complete Personal Brand Platform

A proposal for Travis Flateau - author, speaker, franchise founder, and a voice helping people shift from the language of death to the language of life.

Author of Shifting Gears8 Pillars of Life Framework17+ franchise locations builtFaith-driven entrepreneur
Travis Flateau portrait from the Shifting Gears proposal
Shifting Gears book cover

A platform built around the message.

The original proposal becomes a live preview of the author funnel: book, speaking, the 8 Pillars framework, merch, event bundles, and the implementation investment.

Personal Brand Website

Travis as author, speaker, founder, and faith-driven leader.

Book Sales Funnel

Reader journey from the book page into journals, merch, and speaking.

Merch Collection

Proposal-backed product renders and real price points for launch testing.

Shifting Gears book cover

Shifting Gears

Change Your Language. Change Your Life.

From the language of death to the language of life. We were created in God's image and likeness. The first thing God did was speak the world into existence.

This book teaches readers how to listen to themselves speak and shift their language through all eight pillars of life so they can speak life over their life.

Travis Flateau SCORE portrait

Book Travis Flateau

Inspiring audiences to shift from death language to life language.

Author of Shifting Gears. Founder of TBT Racing. A voice that transforms how people speak over their lives.

45-60 minutes

Shifting Gears - The Keynote

The signature story and language shift for churches, conferences, teams, and leadership rooms.

Half-day workshop

The 8 Pillars Workshop

A guided audit of the language people use around faith, purpose, health, wealth, and legacy.

Corporate and team events

Speak Life Leadership

A practical talk for leaders who need their words to build culture instead of drain it.

Founder and franchise audiences

Faith-Driven Entrepreneurship

Lessons from building teams, racing through pressure, and staying obedient to the next assignment.

The 8 Pillars of Life

A framework for speaking life over every area of your existence. The 8 Pillars audit the words people use and turn the book message into a repeatable transformation path.

01

Faith

The foundation. Without faith, the other seven pillars crumble.

02

Language

The first thing God did was speak. Your words create your reality.

03

Purpose

God told me to write a book. I said, 'What about?' He said, 'Start journaling.'

04

Relationships

Speaking life over the people around you transforms them too.

05

Health

Your body is the temple. Treat the vehicle right - you would not skip a fork rebuild.

06

Wealth

Provision follows purpose. Build with obedience and the resources come.

07

Growth

Getting better at being obedient. Sometimes it takes three hits to the head.

08

Legacy

What you speak over your life echoes into the lives you touch.

Shifting Gears Collection

Change your language. Change your wardrobe. The proposal merch line gives readers and event attendees a physical reminder to speak life.

"Speak Life" T-Shirt
Apparel

"Speak Life" T-Shirt

$29.99
"Change Your Language" Hoodie
Apparel

"Change Your Language" Hoodie

$54.99
"Congruent" Snapback
Apparel

"Congruent" Snapback

$27.99
Language Transformation Journal
Study

Language Transformation Journal

$19.99
8 Pillars of Life Art Print
Study

8 Pillars of Life Art Print

$34.99
"Shifting Gears" Coffee Mug
Daily use

"Shifting Gears" Coffee Mug

$16.99
Speaking Event Bundle
Events

Speaking Event Bundle

$49
"Speak Life" Wristbands
Events

"Speak Life" Wristbands

$2 each
Shifting Gears book funnel diagram

Upsells, downsells, and the speaking path.

The offer ladder keeps the book as the front door, adds accessible buyer steps, then routes serious audiences toward speaking and partner conversations.

Lead magnet

Language Audit

A fast self-score based on the 8 Pillars that routes readers into the book.

Core sale

Shifting Gears Book

The direct book page carries the mission: change your language, change your life.

Order bump

Journal or Wristbands

Low-friction add-ons using real merch pricing from the proposal.

Upsell

Speaking Event Bundle

$49 bundle for churches, teams, and groups that want the message in the room.

High ticket

Book Travis Flateau

Quote-based keynote and workshop path with phone and email capture.

Complete Travis Flateau Platform

Proposal investment from the original source: own the code, content, and IP with one connected build instead of splitting the platform across multiple vendors.

ScopeIndustry StandardAI Acrobatics Proposal
Complete Travis Flateau Platform$26K-$53K+ first year$12,500 build
Monthly content and maintenance$3K-$5K/mo typical strategy retainer$1,500/mo
Launch timelineMulti-vendor, multi-month build8-week build

Ready to shift gears on the platform?

This preview uses the actual Shifting Gears proposal assets and is ready for Travis to review as the working direction for shiftinggears.app.